What is sales order management software?
Sales order management software records what a customer has ordered and follows it through to cash: quotation, customer purchase order, sales order, delivery, invoice and payment. In a factory it also has to tell production and purchasing what to make and buy, for which order line, and by which date.
When orders live in email and a spreadsheet, sales commits to dates without knowing the plant's load. Amendments arrive by phone and only some people hear about them. The first time anyone checks whether material exists is when the order is already due.